A successful Social media marketing strategy requires analyzing what your audience is saying about you. Having said that, It’s not that easy for social media marketers or community managers to look into each and every conversation at a time. If you have a business and your social media campaign or audience not work then you have to do an analysis of competitors of social media After all, who has such amount of spare time to waste? Well, No-one!
Fortunately, the internet has ample social media marketing competitor analysis tools available to track and analyze social media activities and conversations.
Social Media Competitors Analysis Tools In 2021
These social media competitor analysis tools may differ in price as each and everyone may have different kinds of functionalities such as tracking capabilities, user experience, analytics, etc. But, the premises of every tool is the same. Following are the different premises which every social monitoring tools may provide you :
Why the use of social media monitoring tools for your competitors
Social Media one of the greatest platforms for your website to engage users. Today here I tell you the top tools for your social media competitors. If you have a website and performing well as organic and paid traffic but from social media, the result is not adequate which you want. So you try to find out how your competitors doing such things to reach users from social media to their website. There are many tools available to analyze the social media competitors of your website.
Benefits of social media competitor analysis tools
Monitoring –
Social media tools let you monitor every activity of your audience. You can determine which content or post of yours is working excellently and which one fails to draw any attraction.
Reporting –
After you monitor and analyze your social media performance, some social media tools let you download reports in different formats (.pdf, .csv, .xls, etc.). The report can come in handy for you to evaluate the results of your social media campaign activities.
Competitive Analysis –
Every social media marketing strategy needs to be evaluated properly in terms of competitive analysis which is another feature provided by some social media tools. You can evaluate what strategy your core competitors are using and what may work for you as well in the part of competitive analysis. .
Campaign Optimization –
Running a successful social media campaign is important as it gives you an idea about your social engagement, followers and performance. Social media tools will let you set up your social media campaign. With functionality like campaign analytics, you can understand how impactful is your campaign and what budget will be required to make it more effective. This way you can keep a track of your campaign performance which will help you out in improving your social media marketing strategy.
Return on Investment –
Using a social media monitoring tool will help you to make more out of your marketing efforts. Simply put, you can create impactful campaigns with more engagement which will result in a greater result on investment (ROI).
Real-time Analytics –
Besides campaign analytics, a social media tool will also provide you with real-time analytics which will help you track the performance of your social media accounts forex. Twitter analytics (for Twitter), Facebook analytics (for Facebook), Pinterest analytics (for Pinterest), etc. respectively.
Top social media competitor analysis tools
Fanpage Karma
Fanpage Karma is an amazing social media monitoring tool that provides you better engagement and valuable insights into your social media strategy with the help of social media analytics. You can create real-time reports which will help you to understand your social media campaign in a better way.
Website: Fanpage Karma
Klout
Klout is another amazing tool for measuring social media influence. Klout provides you with a ‘Klout score’ on a scale of 0 to 100 which is based on your social influence on different social media platforms. Klout claimed that its scoring system has the ability to process about 45 billion daily interactions and analyzing over 3,600 different actions from nine different social media networks such as Facebook, Linkedin, Twitter, Google +, Wikipedia, Youtube, Lithium communities, etc. The analysis includes different social media actions such as likes, shares, comments, retweets, etc. Moreover, Klout helps organizations to identify their most impactful topics, significant information about influencers, and influence metrics that may help in evaluating and improving their social media strategy.
Website: Klout
Social Mention
If aiming to find about your brand’s mention over different social media sites, then Socialmention is the best tool you might consider in your marketing strategy. SocialMention is just another social media search and analysis tool which works by aggregating content from across the web. Simply put, it is a